Phil Knight Says Nike Swoosh Design Originally Cost $35

The transcript details the journey of a company initially named Blue Ribbon, which later became Nike. It covers the origin of the name, the early days of selling shoes from a car, and the unexpected growth of the company. The narrative includes the creation of the iconic Swoosh logo by a student for $35, who later received stock worth over $1,000,000. It also describes the challenges faced with a Japanese company, leading to the hurried design of shoes in Tokyo.

What was the arrangement made with the graphic art student who designed the swoosh?

Describe the circumstances that led to the creation of the first shoes for Nike.