Starbucks Retrenches in Home Market as Sales Growth Slows

The video discusses Starbucks' strategy of closing underperforming stores, focusing on urban and rural markets, and the impact of Howard Schultz's departure on the company's strategy. It also covers Starbucks' digital initiatives, including opening the rewards program to non-members, and the potential impact on future performance.

In what ways might the changes at Starbucks affect its future strategy?

What digital initiatives has Starbucks implemented to drive customer engagement?