Inside Ford's Hybrid Car Plans for the Middle East

Ford is expanding its electrification plans in the Middle East, introducing four new hybrid models over the next four years. Despite current market challenges, Ford sees potential growth in the region, particularly with the recent policy change in Saudi Arabia allowing women to drive. This opens up a new customer base for Ford. The company is leveraging its experience as a leading hybrid vehicle producer in North America to appeal to consumers in the Middle East, where fuel is inexpensive. Key markets include Saudi Arabia and Dubai, where Ford is launching new products and expects significant growth.

What are Ford's plans for electrification in the Middle East?

What challenges are car dealerships facing in the region according to the text?

How does Ford's market share in the Middle East compare to its global business?

What impact did the lifting of the ban on women drivers in Saudi Arabia have on Ford's strategy?

What are the key markets for Ford in the Middle East as mentioned in the text?