IAC CEO: Data Is the Number One Thing in Advertising

IAC CEO: Data Is the Number One Thing in Advertising

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the impact of data on ad rates and content reach, highlighting ISC's reorganization efforts and its properties like Daily Beast and Investopedia. It outlines ISC's acquisition strategy, focusing on areas of market strength such as dating and HomeAdvisor. The potential impact of Brexit on local businesses is also considered, emphasizing the hyper-local nature of ISC's operations.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What criteria does the speaker consider when looking for potential acquisition targets?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of local communities in the context of the speaker's business?

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