Lululemon Boosts Forecast on Strengthening Demand

Lululemon Boosts Forecast on Strengthening Demand

Assessment

Interactive Video

Business

University

Hard

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The video discusses Lululemon's stock performance, highlighting a 32% fall earlier in the year followed by a 42% gain since August. The conversation explores the company's merchandising challenges and improvements, leading to better results. Lululemon's growth prospects are examined, with expectations to reach $12.5 billion in sales by 2026, focusing on international expansion. The video also addresses competition from brands like Nike and Aloe, emphasizing the importance of product quality and community engagement. Lululemon's differentiation in the growing athleisure market is also discussed.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies should Lululemon implement to maintain its market share in the competitive athleisure space?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does Lululemon differentiate itself from competitors like Nike and Adidas?

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