What is a Marketing Program

The video explains the concept of a marketing program, which encompasses all marketing activities for a company. It breaks down into product families, each with its own marketing strategy. The program includes detailed marketing plans with timelines, budgets, and control measures to ensure alignment with goals. Overall, the marketing program integrates all aspects of marketing within the company.

Explain the relationship between marketing strategies and product families.

What does the breakdown of the marketing program include?