Dominos Cooks Up Sales by Taking Pizza Mobile

The video discusses the challenges of retail business in Europe, emphasizing the importance of customer satisfaction and the shift towards online ordering. Domino's has successfully adapted by enhancing online and mobile platforms, which has improved operational efficiency and increased customer spending. The discussion also touches on economic sentiment, noting that consumers have more disposable income but remain cautious. The focus is on providing affordable treats, aligning with current consumer preferences.

In what ways does Domino's aim to make online ordering easier for customers?

What is the significance of affordable treats in Domino's business strategy?