U.S. Fights Canada in Battle for Cannabis Supremacy

The video discusses the cannabis industry in the US and Canada, highlighting Canada's federal legalization advantage but noting the US's potential due to its larger market and brand-building capabilities. It addresses challenges in branding due to US state regulations and the impact of tourism on market growth, particularly in places like Las Vegas. The video also explores the reluctance of tobacco companies to enter the cannabis market due to regulatory pressures and the lack of federal legalization in the US.

What impact does the state-by-state legalization have on building cannabis brands in the US?

What factors might prevent tobacco companies from entering the cannabis market?