NBA Flying High After Extending Disney, Time Warner Deal

The transcript discusses the extension of NBA media partnerships with Time Warner and ESPN for nine more years, highlighting the financial and strategic significance of the deal. Commissioner Adam Silver announced the agreements, emphasizing the value of live sports content in a DVR world. The deal ensures continued NBA coverage by ABC, ESPN, TNT, and NBA TV, benefiting fans and media companies. Turner and ESPN view the deal as crucial for securing premium sports programming and aligning with their long-term strategies.

What types of content are mentioned as captivating fans on a nightly basis?

What is the significance of the deal for Turner and the NBA?