John Gerzema: The post-crisis consumer

The video discusses the economic changes over the past two years, highlighting the shift from consumer anxiety to empowerment. It explores how consumer habits contributed to the economic crisis and how a shift towards savings and mindful consumption is occurring. The speaker introduces four value shifts driving new consumer behaviors: liquid life, ethics, durable living, and return to the fold. Businesses are encouraged to adapt by aligning with these values, focusing on transparency, community, and innovation. The crisis is seen as an opportunity for positive change, with values-driven spending leading to a better future.

In what ways are consumers demonstrating a shift towards ethical consumption?

What is the significance of the rise in volunteerism during economic downturns?

What does the phrase 'return to the fold' imply about consumer expectations from brands?

How are companies adapting to the new consumer behaviors post-crisis?