TED: How to make a profit while making a difference | Audrey Choi

The speaker shares a personal story of overcoming institutional challenges, emphasizing the power individuals have to influence capital markets for social change. They argue that sustainable investing can be both profitable and impactful, debunking myths that values-based investing yields lower returns. Research and case studies support this, showing that companies focusing on sustainability often outperform others. The speaker calls for a shift in perspective, encouraging individuals to invest in ways that align with their values, making sustainable investing the new norm.

What myths does the speaker believe hinder individuals from investing sustainably?

What evidence does the speaker provide to support the idea that sustainable investing can be financially beneficial?

How does the speaker relate the concept of sustainable investing to personal values?

In what ways does the speaker believe individuals can change the markets?