What You Need to Know About MoviePass (So Far) | THR News

What You Need to Know About MoviePass (So Far) | THR News

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses MoviePass's new pricing strategy, teaming up with Mark Cuban's landmark theaters, and the features offered to subscribers. It covers the history of MoviePass's pricing changes, its rapid subscriber growth, and the skepticism surrounding its business model. The video also highlights the challenges MoviePass faces, including legal issues with AMC and its financial outlook. CEO Mitch Lowe's strategy to target average consumers and fill theaters with smaller movies is discussed, along with potential partnerships and advertising opportunities. The video concludes with a call to action for viewers to share their thoughts on MoviePass.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the new features that MoviePass subscribers can take advantage of?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the pricing of MoviePass changed since its launch?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does MoviePass face in terms of partnerships with theaters?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the target audience for MoviePass according to CEO Mitch Lowe?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What potential future strategies does MoviePass have to regain growth in the movie industry?

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