Axel Springer CEO Weighs in on Social Media and Fake News

Axel Springer CEO Weighs in on Social Media and Fake News

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Axel Springer's digital publishing strategy, emphasizing the importance of social media for reaching new audiences and monetization through advertising and subscriptions. It highlights Facebook's role as a distribution platform and addresses concerns about fake news, emphasizing the media's responsibility to provide credible content. The discussion also touches on the impact of fake news on elections and the opportunity for trusted media brands to demonstrate their value.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what way does Matthias believe the current debate about fake news is beneficial?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact does Matthias predict fake news will have on the German election?

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