The $2.6 Million Watch You Have to Interview to Buy

The $2.6 Million Watch You Have to Interview to Buy

Assessment

Interactive Video

Business, Health Sciences, Biology

University

Hard

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The video discusses the Grandmaster Chime by Patek Philippe, a luxury watch with 1366 components and a $2.6 million price tag. Buyers must apply and interview for the privilege of owning it. The watch serves as a marketing tool, showcasing Patek Philippe's craftsmanship and repairability. The company focuses on strong markets like Europe and America, while not fearing digital competition like the Apple Watch. The Grandmaster Chime features complex technical details and holds cultural and historical significance, with only six pieces made.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the face-to-face interview in the purchasing process?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker believe about the future of young generations and mechanical watches?

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