Is Cyber Monday Still Relevant?

Is Cyber Monday Still Relevant?

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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Cyber Monday, akin to Black Friday, began in 2004 as a marketing strategy to boost online sales by encouraging shopping from office computers. With the rise of smartphones, shopping has become more mobile, allowing purchases from anywhere. Cyber Monday has seen significant growth, except during the 2009 economic downturn. However, its relevance is waning as online sales on other days, like Thanksgiving, increase. Retailers now offer extended deals, and consumers can find discounts through email alerts, making Cyber Monday less unique.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Why might the term 'Cyber Monday' be considered outdated?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What suggestion is made for getting better deals from retailers?

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