Relationship Management

Relationship Management

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses the role of marketers as the face of organizations, emphasizing the importance of relationship management. It explains CRM and BRM, contrasting them with historical sales practices that lacked focus on customer relationships. The necessity of data in modern relationship management is highlighted, along with the critical role of trust in maintaining strong business relationships.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the primary role of marketers in an organization?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How do companies create strong bonds with their customers?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What does CRM stand for and what does it involve?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Why is data important for managing relationships in business?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is at the heart of relationship management according to the text?

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