State of MTV 'Breaks My Heart:" Co-Founder Freston

State of MTV 'Breaks My Heart:" Co-Founder Freston

Assessment

Interactive Video

Business

University

Hard

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The video discusses the influence of millennials on consumer spending and the decline of MTV, a once-dominant media entity. It highlights the creative challenges MTV faced and the potential for Viacom's revival through creative ingenuity and smart investments. The discussion also covers Viacom's missed opportunity with Vice Media and the impact of financial strategies on its market position. The conversation concludes with insights into the changing media landscape and the need for adaptation.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact do millennials have on consumer spending according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker feel about the current state of MTV?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker suggest is necessary for Viacom to turn things around?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Why does the speaker believe Viacom should have considered acquiring Vice?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does the speaker mention that Viacom is facing?

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