Ford Suspend Advertising with News of the World

Ford Suspend Advertising with News of the World

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the unexpected attention received by advertisers in a publication due to an online campaign. The campaign, organized by a leading media observer, has sparked intense public reaction, unlike previous issues involving celebrities or politicians. Various advertisers, including Ford and T-Mobile, are reconsidering their positions, with some suspending ads until investigations conclude. The situation highlights the potential financial impact on the publication and the importance of advertisers' responses.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the online campaign affect the advertisers' decisions?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the term 'due process' refer to in the context of the advertisers' actions?

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