Impossible Foods Wants to Enter China Market as Soon as Possible: CEO

The video discusses Impossible Foods' entry into the Chinese market, highlighting China's significant meat consumption and the company's plans to build a plant-based meat industry there. It explores potential partnerships, addresses the pork shortage due to African swine fever, and emphasizes the importance of food security and environmental sustainability. The company is not rushing to go public, focusing instead on expansion and collaboration with high-integrity partners.

What is the company's approach to partnerships in China?

What challenges does the Chinese government face regarding meat production and environmental issues?