LNER launches its first ‘Carbon Saving Departures Board’ at London King’s Cross

The video discusses the British public's understanding of carbon usage, especially in travel, and introduces LNER's Carbon Saving Departures Board. This board helps passengers compare the carbon impact of different travel modes, promoting informed and sustainable travel choices. The campaign aims to simplify carbon impact understanding, especially during the travel-heavy summer holidays, and highlights the importance of reducing carbon emissions to combat climate change.

How does the campaign aim to simplify the understanding of carbon emissions for the public?

In what ways can individuals reduce their carbon footprint while traveling?

What role does public awareness play in reducing carbon emissions from travel?