Semiconductor Shortage Slows Growth for Philip Morris

Semiconductor Shortage Slows Growth for Philip Morris

Assessment

Interactive Video

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Business, Physics, Science

University

Hard

The transcript discusses the impact of the global semiconductor shortage on Philip Morris International's electronic smoking devices, highlighting the challenges faced in maintaining sales growth. It explores the future of nicotine products, emphasizing the shift towards noncombustible alternatives and the rapid market growth. The conversation also touches on marketing strategies and the importance of consumer awareness regarding the benefits and risks of these new products.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of the semiconductor shortage for the tobacco industry as discussed in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the CEO describe the consumer's attitude towards noncombustible products?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Philip Morris International face in marketing its new products?

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