T-Mobile CEO Legere on Data Plans, Carrier Competition

T-Mobile CEO Legere on Data Plans, Carrier Competition

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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T-Mobile announces its Uncarrier 12 initiative, focusing on eliminating data plans and offering unlimited services. The company compares its offerings with competitors like Sprint and Verizon, highlighting its superior network capabilities. T-Mobile's strategy aims to attract more customers by providing better value and service. The discussion also touches on industry changes, such as AT&T's bundling strategy and the potential merger with Sprint. T-Mobile plans to continue innovating with future Uncarrier moves.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How has T-Mobile's customer base changed in comparison to other carriers?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker imply about the future of T-Mobile's pricing strategy?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the speaker's perspective on the potential merger between Sprint and T-Mobile?

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