The Double-Trouble Spelling Bee Ad

The video discusses the deciding votes on Obamacare by Mark Pryor and Kay Hagan, analyzing political ads from Karl Rove's Crossroads Super PAC. It highlights the use of humor and recycling of effective ads. The video also examines an ad campaign aimed at improving Mitch McConnell's likability, noting the use of humor and familiar elements to engage viewers.

What was the approach taken to make Mitch McConnell seem likable in the ads?

What challenges do political ads face in a negative campaign environment?