Google+ is DEAD - Google To Close Google Plus Social Network in 2019

The video discusses the rise and fall of Google Plus, a social network launched by Google in 2011 to compete with Facebook. Despite offering features like live streaming and fostering niche communities, it struggled to gain traction against established platforms. A major security breach in 2018, which Google initially covered up, compromised user data and led to increased scrutiny. Ultimately, Google decided to shut down Google Plus, citing the breach and lack of user engagement. The video emphasizes the importance of data security and the minimal impact of the shutdown on businesses.

In what ways did Google Plus attempt to remain relevant despite its challenges?

Why is it important for businesses to stay informed about changes to platforms like Google Plus?