Apple Stores Hit With Customer Service Complaints

Apple Stores Hit With Customer Service Complaints

Assessment

Interactive Video

Business

9th - 10th Grade

Hard

Created by

Quizizz Content

FREE Resource

Angela Ahrendts aimed to transform Apple stores into luxury spaces, but this led to challenges in customer service and store experience. With Deirdre O'Brien as the new retail chief, Apple hopes to return to its successful roots. Ahrendts' departure was voluntary, citing family reasons, and Apple is optimistic about future retail changes.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the expectations for the future of Apple stores under the new retail chief, Deirdre O'Brien?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What reasons did Angela Ahrendts provide for her departure from Apple?

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