Jennifer Saunders & Judy Craymer on Viva Forever

The Spice Girls approached the speaker to create a musical using their songs. The speaker decided it should not be a biographical or tribute show but rather a story-driven musical. The songs' strong themes were a key element, and a great writer was needed to bring the concept to life.

What was the initial approach made by the Spice Girls?

What was the main idea behind creating a musical with the Spice Girls' songs?

Why did the creator believe the show couldn't be a biographical tribute?

What kind of story did the creator want for the musical?

What did the creator express about the themes of the Spice Girls' songs?