Bain & Co.: Macro Factors Support Indian Banks' Deposit Growth

The video discusses the ongoing competition among banks for deposits, driven by macroeconomic factors such as changes in India's income pyramid and financialization. It highlights the shift in income distribution, with more households moving to higher income brackets, and the resulting impact on deposit growth. The video also examines the competition between private and public sector banks, the current state of bank profitability, and the influence of financialization on savings behavior. Banks are encouraged to develop strategies to attract deposits from various customer segments.

What challenges are public sector banks facing in the current market?

What strategies should banks adopt to attract deposits according to the text?