Why Do Videos Go Viral?

The video explores why certain videos go viral by identifying eight key characteristics: targeted marketing, visibility by tastemakers, rewards for sharing, conciseness, storytelling, relevance to common thoughts, community participation, and emotional arousal. The speaker analyzes viral videos, including 'Gangnam Style,' to illustrate these points. The video concludes with a self-assessment, determining that it meets half of the viral criteria.

Why is it important for a video to be concise in order to go viral?

How does storytelling enhance a video's chances of going viral?

What is the significance of creating high arousal emotions in viral videos?