How Google Fights Piracy

How Google Fights Piracy

Assessment

Interactive Video

Business, Architecture, Social Studies

University

Hard

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The video discusses YouTube's Content ID system, which helps rights holders manage and monetize their content. Initially, many rights holders blocked content, but now over 90% allow it to remain online, generating significant revenue. The system has paid over $3 billion to the music industry, with 99.5% of claims automated. Content ID has enabled new revenue streams for artists, as seen with Disney's 'Frozen'. Despite criticisms, the system is effective, with 95% of music claims monetized.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What feedback has been observed regarding the automation of claims in the music industry?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has user-generated content contributed to the success of songs like 'Watch Me Whip'?

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OFF