Alphabet 4Q Profit Falls as Marketing Costs Rise

Alphabet 4Q Profit Falls as Marketing Costs Rise

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses the factors affecting stock prices, focusing on Google's performance. It highlights the impact of operating income, cost management, and investment strategies on stock performance. The video also covers Google's revenue sources, particularly advertising and cloud business, and the challenges in talent acquisition in Silicon Valley. Finally, it analyzes the reasons behind stock price fluctuations, including market expectations and cost per click metrics.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the impact of the competitive marketplace on Google's hiring practices.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What reasons are suggested for the decline in Google's stock price despite positive internal metrics?

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