Walter Isaacson Says Snap Has a Place If Disruptive

The transcript discusses the market dynamics where Facebook and Google dominate, and Snap's struggle to define its identity and market strategy. Snap is compared to WhatsApp and is seen as a communication tool. The company aims to expand into content creation with short shows, but faces challenges in maintaining its appeal to both investors and young users. The discussion highlights the importance of becoming a platform for sustainability, as demonstrated by Facebook's success. The competitive landscape is analyzed, questioning Snap's ability to create a strong market position against Facebook's established platform.

How does the speaker compare Snap to Facebook and WhatsApp?

What are the main challenges faced by Snap in defining its market?

In what ways does the speaker believe Facebook has successfully created a platform?

What strategies does the speaker suggest Snap should adopt to become sustainable?

What factors contribute to the 'stickiness' of Facebook compared to Snap?