Discuss the implications of Netflix's content offerings on its pricing strategy.
Netflix Is Raising Prices by At Least $1 in U.S.
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The video discusses Netflix's strategy of increasing subscription prices in developed markets like the US and Canada, while maintaining lower prices in developing regions to expand its subscriber base. It highlights Netflix's pricing power among tech companies and the rationale behind its pricing strategy, supported by surveys indicating customer willingness to accept slight price hikes.
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OPEN ENDED QUESTION
3 mins • 1 pt
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2.
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What evidence suggests that Netflix subscribers are willing to accept a price increase?
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