Amazon Tops Retails Omnichannel Strategy: Kawasaki

Amazon Tops Retails Omnichannel Strategy: Kawasaki

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses Amazon's aggressive pricing and market dominance, causing challenges for traditional retailers like Petco and PetSmart. It explores the debate on Amazon's impact on brick-and-mortar stores and the concept of Omni channel retailing. The conversation highlights the difficulty retailers face in transforming physical stores into distribution centers, using Apple as a case study. Personal anecdotes add humor and illustrate the changing retail landscape.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What personal experience does the speaker share regarding online shopping and delivery?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the speaker suggest that retailers misunderstand their physical stores?

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