What is the risk associated with introducing a new product under an existing brand?
Brand Extension
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University
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The video tutorial discusses the role of marketers in brand management, focusing on brand extension. Brand extension involves launching new products under an existing brand name to leverage its success. However, it carries risks like brand dilution if the new product fails. The tutorial also introduces the term 'brand stretching' as a synonym for brand extension.
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What is another term for brand extension mentioned in the text?
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