Biogen CEO Vounatsos on Drug Pipeline, Pricing

Biogen CEO Vounatsos on Drug Pipeline, Pricing

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video features an interview with Biogen's CEO discussing the company's strategic focus on reinvigorating its drug pipeline, particularly in neurology and neuro repair. The CEO emphasizes the importance of both internal innovation and external partnerships. Financial strategies are highlighted, with a focus on solid foundations and careful capital allocation. The discussion also covers pricing strategies, addressing the challenges of price increases and the need for value-based contracting with pharmacy benefit managers.

Read more

3 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the CEO reconcile the company's stance on price increases with the recent price hike of a drug?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies does the CEO propose to manage pricing in a competitive market?

Evaluate responses using AI:

OFF

3.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes does the CEO suggest for the relationship with pharmacy benefit managers?

Evaluate responses using AI:

OFF