Amazon Launches Australian Site

Amazon is launching its Australian retail site, expanding its presence in Asia. Despite Australia not being a top priority due to its smaller population, Amazon sees growth potential in online sales, projected to rise significantly. The entry is expected to challenge local retailers, especially in electronics, but online sales will remain a small fraction of total retail. Amazon's move is part of its global expansion strategy.

What factors contribute to Amazon's decision to expand into Australia?

How does the population density in Australia compare to that of the US, and why is this significant for Amazon?

What are the projected online sales figures for Australia in the coming years?

What challenges might Amazon face in the Australian retail market?

In what ways might Amazon's entry into Australia affect local retailers?