The Bitter Economics of MLM: Referral Programs

The Bitter Economics of MLM: Referral Programs

Assessment

Interactive Video

Business, Social Studies

7th - 12th Grade

Hard

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The transcript narrates a personal experience with a multilevel marketing (MLM) invitation, leading to a critical examination of MLMs. It highlights the questionable practices and criticisms of MLMs, often likened to pyramid schemes. The economics of MLMs are explored, focusing on their extensive referral programs. The structure of MLMs is discussed, emphasizing the roles of participants as salespeople and the challenges they face. The transcript concludes with the inherent limitations of the MLM model, including the unsustainable nature of its growth strategy.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the initial reaction of the narrator upon receiving the invitation for a business opportunity?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some criticisms associated with multi-level marketing companies mentioned in the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

Explain the concept of referral programs as discussed in the text and how they relate to multi-level marketing.

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Describe the fundamental business model of multi-level marketing companies as presented in the text.

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How do multi-level marketing companies incentivize their members according to the text?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do individuals face when trying to sell products in a multi-level marketing structure?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the potential issue with the sustainability of the multi-level marketing business model as highlighted in the text?

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