How Activision Is Winning the Holiday Game Shootout

How Activision Is Winning the Holiday Game Shootout

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the current state of the video game industry, focusing on the performance of consoles and the anticipated success of certain games during the holiday season. It highlights the challenges faced by next-generation consoles like PlayStation 4, Xbox One, and Wii U, and the potential for growth as new games are adopted. The video also covers the stock performance of major game makers such as Activision, Electronic Arts, and Take-Two, noting the shift towards digital downloads and mobile gaming. Key games like Call of Duty: Advanced Warfare and Super Smash Brothers Wii U are expected to drive sales.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to the underperformance of the next generation consoles compared to their predecessors?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the potential for growth in the video game market as mentioned in the text.

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the most anticipated games for the holiday season according to the speaker?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the release of 'Destiny' impact Activision's stock performance?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What trends are observed in the gaming industry regarding digital downloads and mobile gaming?

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OFF