McDonalds Launch New Q&A Campaign: Is The Beef Real?

McDonald's has launched a new social media Q&A campaign to address concerns about the quality of its food, particularly its beef. The campaign features Grant Imahara, a former MythBusters host, to help dispel myths about McDonald's products. The company is facing an image problem in the US, with declining sales and public skepticism fueled by reports of 'pink slime' and documentaries like Super Size Me. McDonald's has expanded its social media team to handle inquiries and has previously run similar campaigns in Canada and Australia. The campaign aims to improve McDonald's image and address consumer concerns globally, including in Asia, where they face additional challenges.

How has McDonald's responded to the inquiries they are expecting from this campaign?

What impact did the film 'Super Size Me' have on McDonald's image?