CREATE New Content or REPURPOSE Old Content For Your Social Media Marketing?

The video discusses the strategy of repurposing content across multiple social media platforms to maximize reach and efficiency. It highlights the benefits of creating content once and distributing it widely, using a case study of a successful YouTuber. The importance of tailoring content to fit the unique expectations of each platform is emphasized, with examples from Instagram and TikTok. Tools like repurpose.io are recommended for streamlining the process. The video concludes by advising viewers to consider their resources and goals when deciding between creating original content or repurposing existing material.

Why is it important to tailor messaging for each social media platform?

What role does audience expectation play in content creation for social media?

How can tools like repurpose.io assist in content distribution?