Proving Your Expertise in Content Marketing

Bill Carmody introduces the 100 topics test, challenging viewers to write 100 titles on a single pain point to demonstrate expertise. He emphasizes the importance of content marketing in solving customer issues and encourages deep exploration of topics. The video concludes with a call to action to take the challenge.

What is the main challenge presented in the text?

Why is it important to write 100 topics related to a larger pain point?

What does the speaker mean by 'going deep' rather than 'surface'?

How does the speaker define an expert in the context of content creation?

What is the significance of adding value in content marketing according to the text?