The video tutorial focuses on the 'Measurable' aspect of the SMART guidelines. It explains that measurable goals should have quantifiable targets, such as numbers or percentages, to track progress effectively. The video emphasizes the importance of having a clear direction and data sources for measurement. Examples are provided, including increasing conversion rates in digital marketing and reducing smoking rates among students. The video concludes by inviting viewers to stay tuned for the next part of the SMART guidelines series.

What does the 'M' in SMART guidelines stand for and why is it important?

Explain what is meant by a measurable objective in the context of setting goals.

What are some examples of measures that can be used to track progress towards a target?

Discuss the importance of having a target or direction when setting measurable objectives.

How can Key Performance Indicators (KPIs) assist in measuring objectives?