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Why Microsoft Decided to Create a New Surface Pro

Why Microsoft Decided to Create a New Surface Pro

Assessment

Interactive Video

Business, Architecture, Information Technology (IT)

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses Microsoft's 26% decline in Surface revenue due to outdated products and competition from Apple and other Windows devices. It highlights the importance of hardware to Microsoft, noting their $4 billion business and innovation in the two-in-one category. The video also covers Microsoft's strategy in China, where they developed a special version of Windows 10 to address government security concerns, allowing local control over updates and data. This move aims to capture the Chinese market while navigating civil liberties issues.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the percentage decline in Surface revenue reported by Microsoft in April?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to the decline in sales of the Surface Pro?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What improvements were made in the new version of the Surface product?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Why did Microsoft create a special version of Windows 10 for China?

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

3 mins • 1 pt

What security concerns did the Chinese government have regarding Windows 8 and Windows 10?

Evaluate responses using AI:

OFF

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