J.C. Penney Plummets as Same-Store Sales Suffer

J.C. Penney Plummets as Same-Store Sales Suffer

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the decline in stock prices due to poor same-store sales, despite initial management optimism. It highlights the challenges faced by retailers like JCPenney, Dillard's, and others due to competition from online platforms like Amazon. JCPenney's strategy to close 138 stores aims to improve margins and same-store sales, but the effectiveness of this approach is questioned given the large number of remaining stores.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways are online retailing and Amazon affecting traditional retailers?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the number of stores JCPenney plans to operate after the cuts?

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