The Rise of Mixed Martial Arts in Asia

The transcript discusses the expansion of live events in Asia, focusing on new markets like Japan, Korea, and China. It highlights the cultural significance of martial arts and the goal to host events in major Asian cities. The strategy includes being platform agnostic to maximize audience reach. The focus is on scaling events and engaging a large audience rather than immediate monetization. The potential for growth in Asia is emphasized, with aspirations to compete with global brands like UFC. Cross-promotion with UFC is also considered to showcase talent.

What new markets is the speaker looking to enter for hosting events?

How many live events does the speaker plan to host in a year?

What are the Asian values that the speaker wants to celebrate through martial arts?

How does the speaker compare the pay scale of their organization to that of the UFC?

What is the speaker's strategy for monetizing their content?

What is the potential revenue from selling T-shirts if 5% of the Asian population buys one?

What does the speaker see as the massive opportunity in the Asian market for martial arts?