VOICED : Philippine farmers

Coconut water has become a popular sports beverage, endorsed by celebrities like Madonna. This surge in demand has led to increased exports, particularly to the US and South America, and has provided new opportunities for coconut farmers in the Philippines. Despite the challenges faced by farmers, such as low earnings, the growing market is expected to improve their livelihoods. Foreign investments are boosting the industry with advanced harvesting and processing techniques. While coconut water is a global trend, it remains an affordable drink for many in the Philippines.

What factors have contributed to the increase in exports of coconut water?

How has the demand for coconut water affected the livelihoods of farmers?

What role do foreign firms play in the coconut water industry in the Philippines?

Describe the process of how coconut water is extracted and processed.

In what ways is coconut water perceived differently in the Philippines compared to other markets?