The Push and Pull Factors of International Business

The video discusses the increasing engagement of businesses in international trade, focusing on exports and imports. It highlights the incentives for exporting, such as accessing additional markets and increasing revenue, and for importing, like reducing production costs. The video also examines the complexities of international engagement and the factors influencing a business's decision to trade globally, including push and pull factors and economic considerations.

What are the two main areas of international trade mentioned in the text?

What are some incentives for businesses to engage in export activities?

What factors might push a business to look for international opportunities?

What are pull factors that encourage firms to engage internationally?

How do economic factors influence a business's decision to engage internationally?