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Alcantara CEO Boragno: Brexit Not Top Concern

Alcantara CEO Boragno: Brexit Not Top Concern

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses the impact of Brexit on business, highlighting that it is not a major concern for the company, which is focused on global growth. It introduces a versatile fabric developed by a Japanese scientist, emphasizing its applications across various industries such as automotive, interior design, and electronics. The company leverages its relationships with designers to drive innovation. A key growth driver is the 'Made in Italy' label, which is highly valued in markets like Asia and the USA.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what industries does the company have a strong presence, and how does this influence their growth?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What significance does 'made in Italy' hold for the company's growth, especially in international markets?

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OFF

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