Alcantara CEO Boragno: Brexit Not Top Concern

Alcantara CEO Boragno: Brexit Not Top Concern

Assessment

Interactive Video

Business

University

Hard

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The video discusses the impact of Brexit on business, highlighting that it is not a major concern for the company, which is focused on global growth. It introduces a versatile fabric developed by a Japanese scientist, emphasizing its applications across various industries such as automotive, interior design, and electronics. The company leverages its relationships with designers to drive innovation. A key growth driver is the 'Made in Italy' label, which is highly valued in markets like Asia and the USA.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what industries does the company have a strong presence, and how does this influence their growth?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What significance does 'made in Italy' hold for the company's growth, especially in international markets?

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