Premium Plaza's Song on Expansion and Rise of 'Bleisure'

The video discusses the recovery of the travel industry post-COVID-19, highlighting the shift from business to leisure travel and the rise of 'affordable luxury'. Plaza Premium is adapting by expanding its services in major transit hubs and diversifying into railway lounges. The company is also focusing on global expansion beyond Asia Pacific. As a family business, the second generation is bringing new perspectives to enhance the travel experience through digitalization and partnerships.

How has the demand for travel changed compared to the past two years?

What challenges is the travel industry currently facing as it attempts to recover?

What is the significance of 'affordable luxury' in the current travel market?

In which locations does the business see the most potential for growth?

What role do transit hubs play in the current travel landscape?

How has COVID-19 influenced the company's strategy and expansion plans?

What new perspectives does the second generation bring to the family business?