Toyota Europe CEO Seeks Sustainable Electric Growth

Toyota has a strong foothold in the hybrid market, especially in Europe, where 40% of its sales are hybrids. The company aims to grow sustainably by enhancing its hybrid powertrains and differentiating itself from competitors. Toyota is also exploring various powertrains, including plug-in hybrids, electric vehicles, and fuel cell vehicles, to adapt to future technological advancements and customer needs.

What challenges does Toyota face in boosting its presence in Europe?

What factors will determine the timeline for ditching the internal combustion engine according to Toyota?